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Every blogger knows Pinterest is the best way for a new blog to get traffic but how does a new blogger actually do it?
The Pinterest tips you’ll find in this post were all created with one goal in mind. Driving traffic back to your blog. For months many bloggers were just pinning and hoping traffic would just spike out of nowhere.
Others would take a Pinterest course to discover the secrets to being successful on the platform but still struggle.
Now, things have gotten a bit easier thanks to these Pinterest tips for business users and bloggers below.
The Pinterest Tips You Need To Use Right Now
Follow these steps and you’ll be well on your way to increase your traffic on Pinterest.
STEP 1: Build Your Pinterest Profile
1. Sign up for a Pinterest business account
You’ll need a Pinterest business account for analytical purposes. Use it to see how your profile and pins are performing along with how many people you reach every month. Using this data you’ll know if to edit underperforming pins.
2. Add relevant keywords to your business name
When you put keywords in your name, users can easily tell what your pins are about. This makes it easy for them to follow you.
As you can see below Ben uses the keywords, “make money” and “personal finance tips”.
They can then search through your boards to find any helpful content they need. Having keywords in your title is also great for increasing your chances of showing up in the Pinterest search.
3. Add a picture of you or your brand
Have you ever come across social media profiles that had no picture? Did you happily follow them? Yea, I wouldn’t follow those type of pages either.
Your profile picture allows users to easily identify you. When they see pins in the feed that have your picture next to it they would remember you are the person who creates awesome content.
More click-throughs to your content!
4. Place keywords in your about section
The about section is another great place to put your keywords relating to your niche. Let people know what your pins will be based upon and include a call to action.
Here Alexis uses they keywords, “how to travel for free”, “pay off debt”, “make money”, and “work from home”.
5. Claim your website
When you claim your website a few things happen.
- Your profile picture is shown next to your pin title.
- Pin titles are bolded to grab the attention of users on their Pinterest feed.
- The Pinterest search engine will see you as an authentic person with their own official site.
Why are these things important?
They make your Pinterest profile appear as a brand. We all know having a brand that people trust is the key to succeeding online.
6. Create specific board names relating to your niche
Think carefully about your board names. Make sure they are specific and relevant to your audience (and contain related keywords).
The team over at the yTravel Blog use keywords relating to travel on their boards such as “travel gear” and “travel blogging tips”.
You should have at least 5 boards which are related to each other and are specific.
7. Insert related keywords in your board descriptions
This helps your boards to be found in the Pinterest search. Add relevant keywords (once again) in your board descriptions.
We see Ania uses a whole bunch of keywords relating to travel like “solo travel” and “road trips”.
8. Choose a board category relating to the topic
Picking a board category helps Pinterest better understand your content. This would enable your pins to reach the right audience who are more likely to interact with your content.
9. Organize boards with sections
Your boards can have sections which make it easier for users to find what they are looking for. For example, a Summer Fashion board could be divided into sections called “Skirts,” “Shoes,” or “Bags.”
10. Feature the most popular boards
In your Pinterest profile settings, you can add up to 5 boards to be featured on your profile. Place the main boards you want your audience to see here.
We see here Tiffany has a board of her best pins as her featured board.
Make sure the pins on those boards lead to valuable content.
STEP 2, 3 & 4:
Enhance Pin Designs,
Optimize Pin SEO,
Make Appealing Pin Descriptions
I discussed these steps in my post: How To Create A Pin On Pinterest To Skyrocket Blog Traffic [Easy Steps]
STEP 5: Use A Pinning Strategy
1. Pick 5 of your best pins each day
The first 5 Pins you save each day will be prioritized for distribution. So pin your top 5 performing pins first or mix it up with pins that need some attention.
2. Save pins to the most relevant board first
Once that pin is highly related to the board it’s pinned to, the pin will get distribution priority by the Pinterest algorithm.
3. Save pins relevant to upcoming trends, seasons and holidays around 45 days early
Pinterest is the app people come to search for ideas and plan for the future.
To this fact, a Pinterest consumer study was done and discovered that 85% of women said they use Pinterest to plan small or big life moments. This is why you need to learn how to connect with the deciders, a.k.a women.
4. Pin in the evening and weekends (U.S time zones)
In the evening after 8 p.m on weekdays and at any time during weekends are considered great times to pin. It’s when Pinterest has the most activity. Pinning when there’s the most activity will increase your chances of generating traffic to your site.
5. Save pins consistently…every single day
Pinterest likes to see it’s content creators are active on the platform. With that being said, consistent, daily activity is better than a once a week pinning spree.
For example: Saving 10-12 pins per day, instead of 70 pins once a week.
STEP 6: Utilize Additional Tools
1. Join group boards related to your chosen niche
Pinning onto group boards is great because it exposes your pins to other folks on the platform who may not have seen your pins otherwise.
Take a look at the difference between group boards and normal boards
The best way to find group boards is to go to the profiles of the top bloggers in your niche.
Let’s take a look at which boards they are currently pinning to.
Click the board to find out how to join.
If there are no instructions on how to join, reach out to the board owner via social networks like twitter but share their content first. This would give them a better idea of who you are.
Sharing their content also helps you to build a relationship with them. Then, and only then, request to join their group board.
2. Get Tailwind
Manually pinning to every one of your boards takes time. Too bad there isn’t a faster way to pin your content. Oh, wait there is!
Tailwind is an automated pinning tool that many Pinterest content creators use to schedule their pins, often days in advance.
Imagine all the time you’ll have now to grow your blog thanks to this simple pinning tool.
You can get overwhelmed by the number of features it has but to simplify the process check out this video from Jeff who blogs over at Breaking the One Percent.
His blog is also quite helpful so helpful so you should definitely check it out when you have time.
3. Sign up on PinFollow
PinFollow is another great tool to use when it comes to building your following. You can view all your followers, and see people you’re following. Most importantly it shows the people you follow who are also following you back.
Since building followers on Pinterest is not as easy as Twitter you’ll have to follow a bunch of people then wait to see if they follow you back. If they don’t unfollow and then try following them back later. You are allowed to follow up to 150 people per day.
Remember, stick to building an audience that relates to the niche you’re in. They are the users who are likely to repin your content.
In my case, I’m a personal finance blogger so I follow other pinners in the personal finance niche.
4. Use Pinterest analytics to find the best-performing pins
Your Pinterest analytics dashboard is the place to find how many saves, clicks, impressions for all of your pins. Use this with Tailwind analytics to see which of your pins perform the best. After, repin the top performers to your boards and group boards.
Think about what made that pin so successful. Ask yourself;
“Is my pin discoverable in search engines?”
“Did the pin design attract users to click it?”
“Was my pin description good enough to encourage them to click through to my site?”
Once you have the answers to those questions repeat what you did with future pins.
The Pinterest team also published a guide to help you understand Pinterest analytics. This should clarify any questions you may have about using it.
5. Add share icons on your website
For sharing icons on my site I use to use Social Warfare which is good since it has a free version but now I use Monarch, a plugin from Elegant themes.
Since I use the Divi Builder to build my site, it only made sense to go with an Elegant themes plugin. You can get the plugin too but you will have to be an Elegant themes member (go with the lifetime membership so you don’t have to pay money every year.
Enjoy endless customization with Elegant themes here!
6. Get the save button for images on your website
The save button for Pinterest makes it so easy for your readers to pin your images. There a helpful step-by-step process on how to install the save button on your website.
I hope these tips helped you to better understand how to use Pinterest. If it’s too much to do at once, take your time and implement a step each day. You’ll be pinning like a pro in no time.
Now, you are ready to dominate the smart feed and grow your Pinterest traffic.
Big thanks for reading!
Time to share some Pinterest tips in the comments below.
Some questions for you:
Do you use keywords as part of your Pinterest marketing strategy?
What are your best Pinterest tips and tricks anyone can use starting today?