I never thought social media would be so important to the success of my blogging website. Simply writing posts and publishing them on my website wasn’t enough to attract new readers to my website, even if my content was great.
I needed a way I could promote my posts without getting into advertising. As a new blog, I didn’t want the added expense of paying for ads to attract new visitors since I was on a budget.
Then I found out about Pinterest!
Pinterest is the perfect social media platform for anyone who has a blog and is looking to attract more visitors to their site. This is why you must know how to create a pin on Pinterest.
If you are an avid blogger or someone who looking into getting involved in Pinterest, you should know the benefits of using the platform.
What Is Pinterest?
Pinterest is like an online catalog of ideas from around the world. People use pictures, called pins, to represent their content and guide readers to their website where they can gain more information about that topic. You can search for recipes, crafts, fashion, home decor, personal finance, and so much more!
You can follow me on Pinterest here!
Why Use Pinterest
If you haven’t realized by those 3 words let me give you a formula (Hope you understand math…Haha).
Posting images on Pinterest = more traffic to your blog
That’s as simple as it gets guys. That’s why so many bloggers are currently on Pinterest right now, just for this reason.
You should already know the benefits of having more traffic to your website but if you don’t let me show you:
Access to better ad networks
There are popular ad networks out there that manage how ads are displayed on your website. They position and choose the best ads that would generate income for you.
Ad networks want to see your ads perform well because the more you earn the more they earn. Some popular ad networks are Mediavine and AdThrive.
More income from display ads
The click-through rate for display ads from ad networks like Google Adsense, Media.net, and Sovrn is around 0.5% This means for every 1,000 people that visit your site you will get approximately 5 clicks…just 5 clicks for all those people that visit your site.
Therefore, to ramp up your ad income you’re going to need a lot more traffic. It may take some time but once you get those high traffic levels you’ll be making passive income.
Make more affiliate sales
More traffic means more readers will be seeing your content. When this happens you have a higher chance to increase conversions of affiliate links on your website. Once you earn their trust with a product you are promoting they will feel more comfortable making the purchase.
Read This Post Next: Affiliate Marketing For Dummies: Easily Make Money From Bed [Like I Do]
More sponsored posts
Companies like to work with websites that have high amounts of traffic. This is because you have a large audience for them to promote their products. Depending on how much traffic you have you can make a good amount of money for a sponsored post.
Check out Linqia for sponsored post opportunities.
Moreover, it’s time to make a pin that dominates the platform.
Here’s How To Create A Pin On Pinterest That ROCKS!
Check out this video from Lauren over at Create and Go as she walks you through how to create a pin on Pinterest that goes VIRAL!
Insightful video right?
Now that you’ve seen a walkthrough of the pin design process here are some tips to make sure your pins show up in the Pinterest feed.
NOTE: The following steps are part of my 6 steps to be a successful pinner on Pinterest. See all the steps in this post – 30+ Pinterest Tips You Probably Never Heard Of Before [That Work]
STEP 2: Enhance Pin Designs
1. Use Canva
Canva is an online tool you can use to make stunning images for Pinterest. I like to call it the Pinterest pin maker beast.
The best part is it’s FREE to use for the basic features but that’s all you’ll need. I use Canva to create all of my pins and now you can too.
2. Choose a vertical aspect ratio of 2:3
The Pinterest feed is organized into columns, so vertical pins take up more space and tend to stand out more. The ideal aspect ratio for a vertical pin is 2:3 which is 600px (w) x 900px (h) or 735px (w) x 1102px (h).
If your pin is longer than 1260px high it will get cut off in the feed but users will see the full length if they click on it. This happens to infographics.
Despite vertical pins being the most popular, square images (600px wide x 600px high) can work well, too. Pinterest ranks pins that fit within these preferred aspect ratios higher.
3. Choose free-to-use high-quality images
Pinterest is a visual social media platform. Remember that old adage “a picture is worth a 1000 words”? Well, it’s true for Pinterest, considering pins can lead to blog content with thousands of words.
But where can you find pictures that are free and will avoid copyright infringements?
A few great places to start are:
Remember to only choose high-quality photos for your pins.
4. Add bright colors to text
The aim here is to grab the attention of your audience. A great way to do that is to add some color to the text on your pins. Just think about it this way.
Which would you click?
Let me know in the comments which one you chose. Shouldn’t be too hard lol.
5. Make text readable
Chances are people don’t like squinting to read. To put it simply use large enough text that jumps out to users while they scroll through your feed.
6. Place your logo in the top/bottom center of the pin
Pinterest sometimes changes where they put their visual search icon but it usually is found in the corner of a pin. If you put your logo in the corner, it may get covered up.
Here you can see the visual search icon in the top right of the pin.
7. Create differently designed pins
You can have multiple pins that lead to the same webpage. This is great since you create a variety of images that may appeal to different types of pinners. Also, Pinterest considers new pins with either:
- A pin for a new blog post
- A new pin description (even with the same image)
- A new pin for an old blog post
Go get creative on Pinterest. Just make sure to add unique descriptions that are specific to each pin—it’ll improve your SEO.
Still need some more help?
If the pins you’ve created aren’t encouraging people to click through to your site then it’s time to take it to the next level.
I highly recommend you take Jeff & Ben’s course, The Perfect Pin. They show you all the steps they use to create viral pins that cause over 100,000 people to visit their blog. One of their blogs even has around 1 million monthly Pinterest viewers.
Crazy, I know.
Join me and learn more about The Perfect Pin.
STEP 3: Optimize Pin SEO
1. Get keywords from the search bar
The Pinterest search bar is one of the best places to find keywords for your profile and pins. This is because it shows what users are actually searching for on Pinterest.
Here’s what came up when I searched for Asian recipes.
When someone searches for something and their query contains your keyword you have a higher chance of being shown to that user on their feed.
2. Use suggested keywords in the colored boxes
After you search for something on Pinterest, some colored boxes are displayed. These boxes show additional keywords that are being used by other users.
Sprinkle these words into your pin descriptions to keep your SEO game on point.
3. Make sure the pin description has the same main keywords as the post title
In this pin, we can see Grilled Asian Garlic Steak Skewers are the main keywords.
This can improve your rank for that specific keyword in the Pinterest search. Wouldn’t you love for your pin to show up as #1?
4. Link pin to the specific website post/page
This one is quite important. People click on your pins because they want to know more. Ensure the pin is placed on the landing page which could be the post page, product page, etc.
On this landing page, we see the keywords are used in the page URL and the pin is also on the page.
That page’s content should match the pin’s description. Pins leading to 404 pages or have broken links will be pushed down the rankings.
5. Enhance the user experience on your website
Pinterest is focusing on showing the right pins to the right people. If your content sucks or takes too long to load, no one will stick around on your site.
Low bounce rates and fast page load times will give your pins a better chance of ranking in the search engine. Also, don’t bombard your visitors with pop-ups or ads.
STEP 4: Make Appealing Pin Descriptions
1. Use general hashtags relating to the pin
Use hashtags with care in your pin descriptions. Make your hashtags relate to broad topics instead of being too specific.
For example, use #makeuptips, instead of #makeuptipsyoumustuse
2. Have a call to action
Finally, after you include that great description encourage the user to take action.
For example, If you’re doing a makeup tutorial, let them know to visit your blog to see the process from start to finish.
Bet you didn’t know all of these tips.
All of these cool hacks were revealed by Pinterest themselves via their best practices guide.
I couldn’t help but include this bonus tip which I use every time I create a pin.
Download your images from Canva in JPG format. After, reduce the image storage size even more by using TinyPNG.
I love using this site because it compresses JPG and PNG images on my blog allowing it to load faster. Also, it’s FREE for anyone to use!
Thanks for reading!
Let’s crack the Pinterest code together in the comments below.
Some questions for you:
Which application do you use to create your Pinterest pins?
What are your tips to make a successful Pinterest pin?