There are several steps that go into creating a website. So far I’ve completed four steps. People think that creating a website is too complicated. I thought so too.
However, really and truly starting it is the hardest part. Once you get everything setup, it’s much easier to use.
Let me show you the main things I’ve done so far:
- Started my website with a web host named Siteground
- Chose Genesis/Studiopress theme for WordPress
- Created a professional email address with Zoho Mail
Now it’s time to start using an email marketing service.
Signing up for an email service is one the best decisions I made for my blog. Not only was it free to start but I could start collecting email addresses so I could recommend products for my readers to use and send them my new posts. It’s a win-win!
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- How To Get A Free Professional Email Address
- How To Start A WordPress Website On Siteground
- How To Customize A WordPress Website
What Is Email Marketing?
Email Marketing is the act of sending a message to a group of people using an email address. Businesses use email marketing software and services to send newsletters, sales, coupons, alerts, and much more to their subscribers.
Why You Should Start Your Email List NOW
If haven’t heard this from popular bloggers before then you’ll hear it now. The money is in the list! When readers subscribe to receive your emails, you get the opportunity to email them about your posts, products or nearly anything you think would benefit them. Here are some benefits from email marketing:
1) Increased Affiliate Income
By giving you their email addresses you have connected with them in some way.
How does this benefit you? One word…trust.
Your readers will trust you that much more. If you recommend products that would make their lives better, they would feel more comfortable buying that product.
Now sit back and watch your affiliate income grow once you continue producing great, useful content.
2) More traffic to your website
You can place links in your emails back to your website so that readers could easily return to the site to read new blog posts or any other information that interests them. This is very useful since you can notify them of any new content you put on your website to view. Without emails, some visitors may never return to your website and even forget about it too.
Also, with more traffic comes more money…well most of the time it does.
Through higher chances of readers clicking relevant display ads on your website. The click-through rate for display ads from ad networks like Google Adsense and Media.net is around 0.5% This means for every 1,000 people that visit your site you will get approximately 5 clicks…just 5 clicks for all those people that visit your site.
So if you have more traffic, your ad income should rise too.
3) You control your list
Social media platforms are constantly changing, sometimes for the worst. This means that if Facebook decides to change their algorithms for sharing posts, you may not reach as much of your audience as you did before.
It’s easy for people to miss your content on social platforms like Facebook because their homepage feeds are constantly being updated with new content. Basically, your post has about 5 minutes of glory before readers never see it again.
If you have a mailing list, on the other hand, you get to send great content directly to their inbox where they are more likely to see it.
As you develop a stronger relationship with your subscribers, they would be more open to hearing what you have to say and are likely to purchase and use products you recommend to them.
Now let’s drive into how to start email marketing.
How To Start Email Marketing
Step 1: Create a website
Having a website is necessary for email marketing. This is because you’ll be using the website to promote products to your readers and notify them about any new content you may have.
Read this post to learn how to start a WordPress website on Siteground in a few easy steps. I use Siteground to host my blog and they’re simply one of the best! You can save 60% by signing up using this link for only $3.95/month with their start-up plan! Don’t miss this deal since the regular price is $9.95/month.
Step 2: Choose an email marketing service
The best email marketing service for me and what I currently use is MailerLite.
I highly recommend MailerLite for sending out emails to my readers. It’s what I’m currently using and I love it. What is so unique about it, is that it’s perfect for beginners starting out who want to start email marketing.
It’s absolutely FREE for new customers for up to 1000 subscribers and you earn $20 credited to your account when you sign up HERE. After that, it’s still cheaper than all of the email services I know, like Convertkit which starts out at $29/month…Ouch! A tad bit pricey for a blogger who’s not making much money initially.
Even though it’s FREE for the first 1000 subscribers, you still get full functionality (like automation) which saves time when sending out emails. If you are leaning towards MailChimp which is also free for the first 2000 subscribers but you should be aware that its features are limited (no automation).
Let me show you a comparison of the prices for some popular email services with MailerLite.
MailerLite vs MailChimp
MailerLite vs ConstantContact
MailerLite vs Aweber
MailerLite vs GetResponse
MailerLite vs CampaignMonitor
MailerLite vs ConvertKit
Step 3: Build your email subscriber list
Now that you’ve chosen MailerLite as your email service, you can start building that subscriber list.
MailerLite has a few web form options to choose from such as Popup Forms, Landing Pages, Embed Forms, Subscribe Buttons. Out of these, my favorite is the embed form which you can place in between paragraphs of your post. That’s great because it doesn’t annoyingly get in the way of the reader and my article.
You should do some testing of your own to see which type of forms work best on your site.
For the best results, you should offer readers something that would be valuable to them in return for their email address. This could be a free course, digital products (printables), etc.
If you are looking for more lead-in forms, check out the Sumo plugin. It has even more options to build your email list.
Another great thing about it is that there’s a free version but it has limited features. With the free version, you can’t integrate Sumo with MailerLite but there’s a workaround for that.
All you have to do is use a Sumo web form to gather email addresses then you will need to manually add them to your MailerLite subscriber list. Easy isn’t it?
Step 4: Create your first campaign
Creating a campaign in MailerLite is easy. To start, from your dashboard go to the “Campaign” tab and select “Create Campaign”.
Next, choose the type of campaign you want to use.
If you are into testing for what works best use the A/B Campaign which allows you to send two different campaigns to different subscribers at the same time. From this, you could analyze which campaign subscribers respond to better, looking at open rates, etc.
Now, select a template for your email. For this tutorial, I chose “Drag & Drop Editor” because it makes it easy to customize your email exactly how you’d like.
Design to you heart’s content! Use the options on the right and drag them to the left where you want.
Then select which email list you want to send your email campaign to.
To proceed, review and confirm everything is right.
After checking that everything is right, set your schedule. A great feature from MailerLite is that you can send your campaign according to a time zone. This is useful if most of your subscribers are located in a specific time zone.
Also, you can track clicks in your campaign with Google Analytics once you have it on your website.
That’s it! You’ve just launched your first campaign. I hope it’s successful as well.
Now you’re well on your way to building a massive email list of subscribers who are awaiting your emails to hear what you have to say!
Thanks for reading!
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Which email service do you use?
What do you like about emailing your readers?